Shopper marketing is a field of marketing that focuses on activities occurring at the place of sale. It is aimed at changing a store visitor into a buyer who will purchase a specific product. Shopper marketing influences a store visitor’s behavior in a way that induces a specific shopping decision. These tools affect a shopper when he or she has direct contact with the brand.
Shopper marketing consist of a few categories which are as follows:
Shop shelf placement
Point-of-Sale materials is one of many tools used in shopper marketing. Primarily, they are used as a tool that makes the best features of a product stand out. A custom designed, eye-catching and visually attractive display stand is the most effective shopper marketing tool.